Los consumidores cara a cara con los mensajes : El efecto cereal y el sexo como promesa de venta
The following article is a reflection in which the expression Cereal Effect is proposed by the author to characterize those marketing campaigns that succeed in affecting consumer`sdecisions throughout whole generations by offering gifts, presents and/or toys to children to attract their attention an...
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| Format: | Digital |
| Language: | spa |
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UNIVERSIDAD ANTONIO NARIÑO
2009
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| Online Access: | https://revistas.uan.edu.co/index.php/nodo/article/view/30 |
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