Plan estratégico de mercadeo para la empresa Gusticos Light en el municipio de Ciénaga - Magdalena

This project focuses on the creation and planning of the design of a strategic marketing plan for the Gusticos Light healthy confectionery located in the municipality of Ciénaga - Magdalena, approximately two years ago, this company began its operations and its main economic activity is focused in t...

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Bibliographic Details

Main Authors:	Gutiérrez Orozco, Selena María, López Vives, Andrea Margarita
Other Authors:	Gamez Araujo, Willingthon
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2024
Subjects:	posicionamiento, fidelización, atracción, clientes, marketing positioning, loyalty, attraction, customers, marketing
Online Access:	http://repositorio.uan.edu.co/handle/123456789/9364
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