Estudio de factibilidad para determinar la viabilidad de la creación de un salón de belleza en el barrio La Paz – Santa
The main objective of the business plan is to evaluate the feasibility of creating a beauty salon in the La Paz neighborhood of the city of Santa Marta, with the purpose of offering a space for relaxation and personal care for the inhabitants of the area. The research was carried out using a non-exp...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2024
|
| Subjects: | |
| Online Access: | http://repositorio.uan.edu.co/handle/123456789/9168 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The main objective of the business plan is to evaluate the feasibility of creating a beauty salon in
the La Paz neighborhood of the city of Santa Marta, with the purpose of offering a space for
relaxation and personal care for the inhabitants of the area. The research was carried out using a
non-experimental descriptive approach, where data was collected through surveys using
questionnaires. The sample consisted of 202 people aged between 18 and 70 years.
The study is structured in two main parts. In the first part, a research methodology was used to
collect data about the market and evaluate the services offered by the competition. These data were
used to establish the business idea and formulate the premises of the business plan. In the second
part, an economic study was carried out taking into account macroeconomic and market variables
that will affect the business. Accounting and financial bases were developed for the business plan
and sales and costs associated with the different services that will be offered in the beauty salon
were projected. |
|---|
