Propuesta de identidad de marca para los equipos deportivos de la Universidad Antonio Nariño paras las sedes de la ciudad de Bogotá.

This project consists of generating a proposal for sports brand identity for the teams where students of the Universidad Antonio Nariño (UAN) participate. Since the university does not have a well-structured brand identity in the area of sports. In this way we seek to contribute to the university te...

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Bibliographic Details
Main Author:	Rojas Rueda, Diego A.
Other Authors:	Bernal Sandoval, Hector A.
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2024
Subjects:	deportes branding logo identificador gráfico equipos universitarios 741.119 R741 sports visual identity university teams
Online Access:	http://repositorio.uan.edu.co/handle/123456789/9097
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Description
Summary:	This project consists of generating a proposal for sports brand identity for the teams where students of the Universidad Antonio Nariño (UAN) participate. Since the university does not have a well-structured brand identity in the area of sports. In this way we seek to contribute to the university teams, from the perspective of graphic design, it is expected to establish an equitable approach to work with all university teams, avoiding preferences to one or another, presenting a collaborative and distinctive modality.