Diseño De Producto Turístico Comunitario En El Corregimiento De Calabazo Zona Rural De Santa Marta: Fortalecimiento De La Competitividad De La Comunidad Participante

The project is focused on the development of a community tourism product in the Calabazo rural area of Santa Marta: strengthening the competitiveness of the participating community". For this purpose, a descriptive research approach is used and data is collected from the community of Calabazo,...

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Bibliographic Details
Main Authors: López Barbosa, Laura María, Vargas González, Maria José
Other Authors: Mejia Martinez, Elder Alberto
Format: Trabajo de grado (Pregrado y/o Especialización)
Language:spa
Published: Universidad Antonio Nariño 2023
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Online Access:http://repositorio.uan.edu.co/handle/123456789/8578
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Summary:The project is focused on the development of a community tourism product in the Calabazo rural area of Santa Marta: strengthening the competitiveness of the participating community". For this purpose, a descriptive research approach is used and data is collected from the community of Calabazo, with the purpose of identifying the causes of the decline of tourism. Most of the respondents agree that a process of investment and support in tourism strategies is needed in order to improve what is offered to customers, and in this way, regain interest.
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