Propuesta de Implementacion del Marketing Digital como Herramienta de Competitividad y Rentabilidad en el Desarrollo Financiero de la Empresa
Taking into account the importance that digital technologies have for the company MagicTour Colombia SAS and knowing the dynamics of its business, we set out to carry out this project in order to achieve benefits of competitiveness and financial development, due to the fact that new digital technolo...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2023
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| Subjects: | |
| Online Access: | http://repositorio.uan.edu.co/handle/123456789/8432 |
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| Summary: | Taking into account the importance that digital technologies have for the company
MagicTour Colombia SAS and knowing the dynamics of its business, we set out to carry out this
project in order to achieve benefits of competitiveness and financial development, due to the fact
that new digital technologies allow having a broader approach, through tools, such as the use of
information and communication technologies (ICT). The main directions that will be
implemented will carry out each and every one of the processes that will promote the company's
products and services, increasing visibility and recognition, boosting sales, locating customers
with the highest qualified potential and working on the factors that contribute to continue
maintaining a close relationship with old customers, achieving improvements inspired by their
opinions and generating great loyalty.
The general objective of research through digital marketing is to promote and position
itself as an efficient and competent brand. This is how it will be possible to favor and energize
the tourism sector, discovering important values such as: consumer awareness and motivation to
purchase tourism services. Thus, with the use of these resources, it will achieve financial
improvements that will contribute to the company increasing its investments. The efficiency and
performance of this proposal will also obey the financial modules, which seek to use internal and
external variables to achieve a competitive approach, with financial and technological
capabilities.
The research is carried out through various studies, articles and bibliographic sources that
expose the evolution of tourism. Within this framework, new changes are evident that transform
and revolutionize digital tourism marketing and that will be a key element for the adoption and
application of MagicTour Colombia in the financial world.
In short, the proposal will serve to establish strong communication with the target
audience, attract new potential customers and modernize the offer for customers. Thus, defining
the financial goals for the growth of the company. |
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