Plan de marketing para la panadería K-RU-K ubicada en Ciénaga - Magdalena
This research project is called Marketing Plan for the K-RU-K Bakery located in Ciénaga, Magdalena. This was carried out taking into account the market, therefore, different investigations were carried out which helped to obtain the data with which different observations and recommendations could be...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2023
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| Subjects: | |
| Online Access: | http://repositorio.uan.edu.co/handle/123456789/7749 |
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| Summary: | This research project is called Marketing Plan for the K-RU-K Bakery located in Ciénaga,
Magdalena. This was carried out taking into account the market, therefore, different investigations
were carried out which helped to obtain the data with which different observations and
recommendations could be made. One of the strategies that were addressed in this work was the
development of a market research because the customer plays a key role in these businesses where
competitiveness is very high and the implementation of the 4p's of marketing where specific
recommendations are made based on an analysis made in order to achieve a high management and
to generate greater competitiveness in terms of other local sector. Some of the recommendations
made in the sections were, in plaza, which was the remodeling of the visual section of the same so
that it adapts more to the needs or desires of consumers; in promotion, the OTL strategy was
implemented which is based on advertising through the Internet; in person, the realization of talks
or training with employees every 3 or 4 months in order to emphasize the importance of different
sections such as teamwork and customer service; and finally in price, where it is sought that
customers see greater importance to quality over price.
Some of the subjects that helped in the elaboration of this research were: Probability and
statistics, applied statistics and marketing. |
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