Factores motivacionales de los trabajadores en algunas pymes de marketing en la ciudad de Bogotá
Motivation is generally perceived as motives or reasons, whether internal or external, that lead the person to an action, where understanding the perceptions of the desires and needs of the work teams can improve productivity, commitment and talent retention. in the organizations, being these, frequ...
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| Other Authors: | |
| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2023
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| Online Access: | http://repositorio.uan.edu.co/handle/123456789/7462 |
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| Summary: | Motivation is generally perceived as motives or reasons, whether internal or external, that
lead the person to an action, where understanding the perceptions of the desires and needs of the
work teams can improve productivity, commitment and talent retention. in the organizations,
being these, frequent difficulties in our area of interest, for that reason an investigation is
approached that allows to know the forms of motivation of the marketing SMEs located in the
city of Bogotá, seeking to know the processes that allow to improve the productivity and
commitment of the work teams of the sector through the proposal by Ryan and Deci on selfdetermination, in the same way it is possible to determine the level of acceptance and comfort
through a Likert-type questionnaire towards aspects such as autonomy in carrying out tasks, the
development of worker skills that allow maintaining or improving skills through training,
rewards nsas and recognition, finding that people in this sector appreciate peer recognition more
than that of their superiors, and finally the generation of a social climate with a sense of
belonging and mutual support, these factors being relevant in the motivation of companies of
marketing in the city of Bogota |
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