Proyecto de prefactibilidad para desarrollar una nueva unidad de negocio de moda en la empresa Jukapa SAS en Bogotá

The present project compiles the investigation, where a strategy is proposed to open a new market segment in the Jukapa company as a positioning mechanism in the market, Jukapa located in the Galán neighborhood of B ogotá based on population inquiry tools, such as surveys, analyzed the potential mar...

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Bibliographic Details

Main Author:	Parrado Mesa, Edwin Orlando
Other Authors:	Medina, José Manuel
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2022
Subjects:	Consumo Fast Fashion Slow fashion Público Objetivo Consumption Target audiences
Online Access:	http://repositorio.uan.edu.co/handle/123456789/7047
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