La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta

This work proposes a theoretical analysis of Corporate Social Responsibility (CSR) as a strategy for the competitiveness of the company Sociedad Portuaria de Santa Marta (SPSM). With the objective of exploring whether its application responds to the purpose of being a responsible company or is a str...

Full description

Saved in:

Bibliographic Details
Main Author:	Medina Caro, Maira Alejandra
Other Authors:	Montalvo Rodriguez, Juan Carlos
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2022
Subjects:	Puerto Responsabilidad social empresarial Estrategia competitiva Teorías de RSE. Port, Corporate social Competitive strategy CSR theories.
Online Access:	http://repositorio.uan.edu.co/handle/123456789/6879
Tags:	Add Tag No Tags, Be the first to tag this record!

_version_	1812647856689905664
author	Medina Caro, Maira Alejandra
author2	Montalvo Rodriguez, Juan Carlos
author_facet	Montalvo Rodriguez, Juan Carlos Medina Caro, Maira Alejandra
author_sort	Medina Caro, Maira Alejandra
collection	DSpace
description	This work proposes a theoretical analysis of Corporate Social Responsibility (CSR) as a strategy for the competitiveness of the company Sociedad Portuaria de Santa Marta (SPSM). With the objective of exploring whether its application responds to the purpose of being a responsible company or is a strategy for competitiveness. The methodology used was based on a literature review with SPSM management reports, books and secondary information sources. The results show that, in the market, companies are beginning to adopt CSR as part of their business strategies, given the obligation to integrate into society in order to establish a better environment to operate competitively. The conclusion shows how SPSM through CSR has been implementing a strategy of competitive advantage in the short and long term, of permanence of the company in the market, a strategy masked in the social commitment to society.
format	Trabajo de grado (Pregrado y/o Especialización)
id	repositorio.uan.edu.co-123456789-6879
institution	Repositorio Digital UAN
language	spa
publishDate	2022
publisher	Universidad Antonio Nariño
record_format	dspace
spelling	repositorio.uan.edu.co-123456789-68792024-10-09T23:03:55Z La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta Medina Caro, Maira Alejandra Montalvo Rodriguez, Juan Carlos Puerto Responsabilidad social empresarial Estrategia competitiva Teorías de RSE. Port, Corporate social Competitive strategy CSR theories. This work proposes a theoretical analysis of Corporate Social Responsibility (CSR) as a strategy for the competitiveness of the company Sociedad Portuaria de Santa Marta (SPSM). With the objective of exploring whether its application responds to the purpose of being a responsible company or is a strategy for competitiveness. The methodology used was based on a literature review with SPSM management reports, books and secondary information sources. The results show that, in the market, companies are beginning to adopt CSR as part of their business strategies, given the obligation to integrate into society in order to establish a better environment to operate competitively. The conclusion shows how SPSM through CSR has been implementing a strategy of competitive advantage in the short and long term, of permanence of the company in the market, a strategy masked in the social commitment to society. Este trabajo propone analizar teóricamente Responsabilidad Social Empresarial (RSE) como estrategia de competitividad de la empresa Sociedad Portuaria de Santa Marta (SPSM). Con el objetivo de explorar si su aplicación responde al propósito de ser una empresa responsable o es una estrategia para la competitividad. La metodología utilizada se fundamentó en una revisión bibliográfica con los informes de gestión de SPSM, libros y fuentes de información secundaria. Los resultados muestran que, en el mercado las empresas comienzan a adoptar la RSE como parte de sus estrategias empresariales, ante la obligación de integrarse a la sociedad con el fin de establecer un mejor entorno para operar competitivamente. La conclusión muestra como SPSM a través de la RSE ha venido implementando una estrategia de ventaja competitiva en el corto y largo plazo, de permanencia de la empresa en el mercado, estrategia enmascarada en el compromiso social con la sociedad. Administrador(a) de Empresas Pregrado Presencial Monografía 2022-08-31T18:31:18Z 2022-08-31T18:31:18Z 2021-11-24 Trabajo de grado (Pregrado y/o Especialización) info:eu-repo/semantics/acceptedVersion http://purl.org/coar/resource_type/c_7a1f http://purl.org/coar/version/c_970fb48d4fbd8a85 http://repositorio.uan.edu.co/handle/123456789/6879 Ackerman, R. W.: 1973, ‘How Companies Respond to Social Demands’, Harvard University Review 51(4), 88–98. Ackerman, R. and R. Bauer: 1976, Corporate Social Responsiveness (Reston, Virginia Aguilera, A., & Puerto, D. (2012). Crecimiento empresarial basado en la Responsabilidad Social. Pensamiento & Gestión, 1–26. Alford, H. and M. Naugthon: 2002, ‘Beyond the Shareholder Model of the Firm: Working toward the Common Good of a Business’, in S. A. Cortright and M. Naugthon (eds.), Rethinking the Purpose of Business. Interdisciplinary Essays from the Catholic Social Tradition (Notre Dame University Press, Notre Dame), pp. 27-47. Andrioff, J.: 2001, ‘Patterns of Stakeholder Partnerhsip Building’, in J. Andriof and M. McIntosh, (eds.) Perspectives on Corporate Citizenship (Greenleaf, Sheffield.) Bustos, Patricia y Moreno, Kléver Responsabilidad social empresarial y sus efectos en la imagen de marca: Un estudio de revisión sistemática 2020. Carrol, A. (1979). A three dimensional conceptual model of corporate performance. Academy of Management Review, 4 (4), 497-505. Davis, K.: 1960, ‘Can Business Afford to Ignore Corporate Social Responsibilities?’ California Management Review 2, 70–76. Davis, K.: 1967, ‘Understanding The Social Responsibility Puzzle’, Business Horizons 10(4), 45-51. Donaldson, T. and L. E. Preston: 1995, ‘the Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications’, Academy of Management Review 20(1), 65 91. Donaldson, T. and T. W. Dunfee: 1994, ‘Towards a Unified Conception of Business Ethics: Integrative Social Contracts Theory’, Academy of Management Review 19, 252 284. instname:Universidad Antonio Nariño reponame:Repositorio Institucional UAN repourl:https://repositorio.uan.edu.co/ spa Acceso abierto Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) https://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 application/pdf application/pdf application/pdf Santa Marta- Magdalena Universidad Antonio Nariño Administración de empresas Facultad de Ciencias Económicas y Administrativas Santa Marta
spellingShingle	Puerto Responsabilidad social empresarial Estrategia competitiva Teorías de RSE. Port, Corporate social Competitive strategy CSR theories. Medina Caro, Maira Alejandra La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta
title	La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta
title_full	La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta
title_fullStr	La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta
title_full_unstemmed	La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta
title_short	La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta
title_sort	la responsabilidad social empresarial como base de la estrategia competitiva del puerto de santa marta
topic	Puerto Responsabilidad social empresarial Estrategia competitiva Teorías de RSE. Port, Corporate social Competitive strategy CSR theories.
url	http://repositorio.uan.edu.co/handle/123456789/6879
work_keys_str_mv	AT medinacaromairaalejandra laresponsabilidadsocialempresarialcomobasedelaestrategiacompetitivadelpuertodesantamarta