Plan de negocios para la creación de una empresa productora y comercializadora de jabón exfoliante a base de café en Santa Marta
The idea of developing this project is based on taking advantage of the coffee production resulting from the Sierra Nevada de Santa Marta, since it is such an important raw material in the coffee sector, which can be used to create new and innovative products that generate added value to the coffee...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2022
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| Subjects: | |
| Online Access: | http://repositorio.uan.edu.co/handle/123456789/6772 |
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| Summary: | The idea of developing this project is based on taking advantage of the coffee
production resulting from the Sierra Nevada de Santa Marta, since it is such an important raw
material in the coffee sector, which can be used to create new and innovative products that
generate added value to the coffee bean and help mitigate the coffee economic situation. In
this way, the main objective is the elaboration of a business plan that allows establishing the
feasibility of creating a company dedicated to the production and commercialization of
coffee-based soaps, taking into account that at present a large number of people have gained
awareness of the importance of using natural products both as a way of respecting the
environment and as a mechanism that promotes health.
The methodology used is descriptive and mixed and contains an exposition of the
theoretical foundations of feasibility studies for entrepreneurship. Having as main
achievements to promote the economic and social development of the city, which for a long
time has suffered from the lack of industrialization of existing natural resources, in addition
to innovation in the use of natural resources through cosmetic products. For this reason, this
business plan is based on a market study (segmentation, distribution, promotion, description, place and price) in order to identify the market segment and the necessary strategies to
promote the product. |
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