Diseño del plan de mercadeo Hostal Cheva
The proposal to create a marketing plan for THE CHEVA HOSTEL in the municipality of Jericó, Cheva sector was designed in order to cover the tourist market of the province of Valderrama, reaching customers through methods and digital communication, taking advantage of benefits that they are in favor...
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| Main Author: | |
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| Other Authors: | |
| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2022
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| Subjects: | |
| Online Access: | http://repositorio.uan.edu.co/handle/123456789/6067 |
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| Summary: | The proposal to create a marketing plan for THE CHEVA HOSTEL in the municipality of
Jericó, Cheva sector was designed in order to cover the tourist market of the province of
Valderrama, reaching customers through methods and digital communication, taking
advantage of benefits that they are in favor of the industry like the internet. This is
developed through the descriptive research method because in it the direct and indirect
competences of the establishment will be studied, taking into account the data collection
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that will be done through field work that will facilitate the proper development of the
research, finally With the information already collected, strategies are formulated that can
be applied in the establishment, and in turn action plans and follow-up controls are drawn
up that will allow a positive approach to the marketing plan. |
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