Los consumidores cara a cara con los mensajes : El efecto cereal y el sexo como promesa de venta

The following article is a reflection in which the expression Cereal Effect is proposed by the author to characterize those marketing campaigns that succeed in affecting consumer`sdecisions throughout whole generations by offering gifts, presents and/or toys to children to attract their attention an...

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Bibliographic Details

Main Author:	Bermúdez Castillo, Jairo A.
Format:	Artículo revisado por pares
Language:	spa
Published:	Universidad Antonio Nariño 2021
Subjects:	Cereal Effect sexist iconography Behaviorism media Efecto cereal iconografía sexista conductismo medios
Online Access:	http://revistas.uan.edu.co/index.php/nodo/article/view/30 http://repositorio.uan.edu.co/handle/123456789/5521
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