Estudio de prefactibilidad para la exportación de helado desde Neiva – Huila con destino a Lima Perú
The company Procelacteos LTDA, has a track record in its market over thirty years, its owner, Mr. Pablo Beltrán, transformed what was initially a dairy farm into a small marketing company of products derived from milk (cheeses, yogurts and oats in bag); Subsequently, the company was generating a new...
Guardado en:
| Autores principales: | , |
|---|---|
| Otros Autores: | |
| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2021
|
| Materias: | |
| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/4707 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | The company Procelacteos LTDA, has a track record in its market over thirty years, its owner,
Mr. Pablo Beltrán, transformed what was initially a dairy farm into a small marketing company
of products derived from milk (cheeses, yogurts and oats in bag); Subsequently, the company was
generating a new and expanding catalog of products, within which it has added products such as
ice cream and ice cream cream in different versions, prices, sizes and presentations.
Currently, the company in question has exclusively a line dedicated to the production and
marketing of ice cream, called "Super Cone" which also has around thirty years of presence in the
local, regional and national market, managing to establish seven large points of sale in six
different cities, these being: Neiva, La Plata, Garzón, Florencia, Bogotá and Girardot
respectively; Although the company sells different products at retail, its strength is wholesale
marketing; being among its three star product lines: hard ice cream, prepackaged and soft ice
cream, for which it has developed significant safety, quality and health standards with in the
sanitation regulations. |
|---|
