Plan estratégico para la empresa Premium S.A.S Periodo 2022-2026
The canine food sector has shown significant progress according to the data mentioned by Euromonitor in its report for the period 2019 where it explains that the increase in the economy of the industry is mainly due to the growing perception of pets as a member of the family, which has led household...
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| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
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Universidad Antonio Nariño
2021
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| Online Access: | http://repositorio.uan.edu.co/handle/123456789/4681 |
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| _version_ | 1812647566366474240 |
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| author | Landazury, Jose F. |
| author2 | Martinez, Maria A |
| author_facet | Martinez, Maria A Landazury, Jose F. |
| author_sort | Landazury, Jose F. |
| collection | DSpace |
| description | The canine food sector has shown significant progress according to the
data mentioned by Euromonitor in its report for the period 2019 where it explains that the
increase in the economy of the industry is mainly due to the growing perception of
pets as a member of the family, which has led households to worry
more for their care, and this is reflected in their consumption of products aimed at animals. Although
economic and political uncertainties, the interest in providing pets with care
adequate has been internalized in the culture of Colombian families, because the owners
want to ensure that their companions are happy and healthy through products of
quality. (Aguirre, Sebastián 2019) |
| format | Trabajo de grado (Pregrado y/o Especialización) |
| id | repositorio.uan.edu.co-123456789-4681 |
| institution | Repositorio Digital UAN |
| language | spa |
| publishDate | 2021 |
| publisher | Universidad Antonio Nariño |
| record_format | dspace |
| spelling | repositorio.uan.edu.co-123456789-46812024-10-09T22:55:49Z Plan estratégico para la empresa Premium S.A.S Periodo 2022-2026 Landazury, Jose F. Martinez, Maria A Competitividad Sostenibilidad Desarrollo Competitiveness, development Sustainability Development The canine food sector has shown significant progress according to the data mentioned by Euromonitor in its report for the period 2019 where it explains that the increase in the economy of the industry is mainly due to the growing perception of pets as a member of the family, which has led households to worry more for their care, and this is reflected in their consumption of products aimed at animals. Although economic and political uncertainties, the interest in providing pets with care adequate has been internalized in the culture of Colombian families, because the owners want to ensure that their companions are happy and healthy through products of quality. (Aguirre, Sebastián 2019) El sector de alimentos para caninos ha evidenciado un significativo avance de acuerdo los datos que menciona Euromonitor en su informe del periodo 2019 donde explica que el incremento de la economía de la industria se debe principalmente a la creciente percepción de las mascotas como un miembro más de la familia, que ha llevado a que los hogares se preocupen más por su cuidado, y así lo reflejan en su consumo de productos dirigidos a los animales. Pese a las incertidumbres económicas y políticas, el interés por proveerles a las mascotas un cuidado adecuado se ha interiorizado en la cultura de las familias colombianas, debido a que los dueños se quieren asegurar de que sus acompañantes estén felices y saludables mediante productos de calidad. (Aguirre, Sebastián 2019) Administrador(a) de Empresas Pregrado Presencial Monografía 2021-08-19T22:21:18Z 2021-08-19T22:21:18Z 2021-05-27 Trabajo de grado (Pregrado y/o Especialización) info:eu-repo/semantics/acceptedVersion http://purl.org/coar/resource_type/c_7a1f http://purl.org/coar/version/c_970fb48d4fbd8a85 http://repositorio.uan.edu.co/handle/123456789/4681 Impulsatuempresa.org. (9 de OCTUBRE de 2017). Obtenido de https://impulsatuempresa.org/que-es-marketing-4-0-pasar-de-tradicional-adigital/ AGUIRRE, S. (2019). PETINDUSTRY. Obtenido de http://petindustry.co/gerencia/proyecciones-del-mercado-para-mascotas-2019/ Ansoff, I. H. (1990). Implanting strategic management E. Obtenido de http://www.scielo.unal.edu.co Ayala Ruiz Luis Eduardo, A. A. (2015). Las Escuelas de Estrategia Corporativa. Obtenido de http://3w3search.com/Edu/Merc/Es/GMerc031.htm BAQUERO, J. A. (27 de JUNIO de 2019). Observatorio de Desarrollo Económico. Obtenido de http://observatorio.desarrolloeconomico.gov.co/comercio-al-pormenor-industria-servicios/la-economia-alrededor-de-las-mascotas-en-bogota Barón, D. M., & Andrés Tocornal. (2014). Colegio de Estudios Superiores de Administración. Obtenido de https://repository.cesa.edu.co/ BETANCUR, W. A. (2020). Caso: Doggy Style. https://hdl.handle.net/10983/24825. Blandez, R. M. (2014). Proceso Administrativo. Obtenido de http://biblioteca.uan.edu.co/recursos/libros-electronicos BOHÓRQUEZ RODRIGUEZ JUAN CAMILO, C. L. (2017). DISEÑO DE PLAN ESTRATÉGICO PARA LA EMPRESA SURTI-MASCOTAS . http://repositorio.uniagustiniana.edu.co//handle/123456789/114 CAICEDO, SANDRA JANNETH ROSADA. (s.f.). Plan estratégico para la Pyme M.S.A Ltda bajo la metodología del Balance Score Card. 2018, http://hdl.handle.net/10983/16099 Clínica veterinaria Zamudio. (s.f.). Recuperado el 30 de 04 de 2018, de Clínica veterinaria Zamudio: http://clinicaveterinariazamudio.com/ instname:Universidad Antonio Nariño reponame:Repositorio Institucional UAN repourl:https://repositorio.uan.edu.co/ spa Acceso abierto Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) https://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 application/pdf application/pdf application/pdf Universidad Antonio Nariño Administración de empresas Facultad de Ciencias Económicas y Administrativas Cali Norte |
| spellingShingle | Competitividad Sostenibilidad Desarrollo Competitiveness, development Sustainability Development Landazury, Jose F. Plan estratégico para la empresa Premium S.A.S Periodo 2022-2026 |
| title | Plan estratégico para la empresa Premium S.A.S Periodo 2022-2026 |
| title_full | Plan estratégico para la empresa Premium S.A.S Periodo 2022-2026 |
| title_fullStr | Plan estratégico para la empresa Premium S.A.S Periodo 2022-2026 |
| title_full_unstemmed | Plan estratégico para la empresa Premium S.A.S Periodo 2022-2026 |
| title_short | Plan estratégico para la empresa Premium S.A.S Periodo 2022-2026 |
| title_sort | plan estrategico para la empresa premium s a s periodo 2022 2026 |
| topic | Competitividad Sostenibilidad Desarrollo Competitiveness, development Sustainability Development |
| url | http://repositorio.uan.edu.co/handle/123456789/4681 |
| work_keys_str_mv | AT landazuryjosef planestrategicoparalaempresapremiumsasperiodo20222026 |
