Plan estratégico de marketing para el establecimiento de comercio Foto Studio Digital Cali

The purpose of this work is to implement a marketing strategy that can meet the needs and obstacles that a photography trade establishment presents at the moment, which has been affected by different factors such as technological innovation, the market to which it is intended to reach , changes in p...

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Bibliographic Details
Main Author:	Carvajal Collazos, Daniela Alexandra
Other Authors:	Martínez Herrera, María Alicia
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2021
Subjects:	Marketing Marketing Estratégico Estudio de Mercado Administración Competitividad marketing strategic marketing Market study Administration Competitiveness
Online Access:	http://repositorio.uan.edu.co/handle/123456789/1819
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Summary:	The purpose of this work is to implement a marketing strategy that can meet the needs and obstacles that a photography trade establishment presents at the moment, which has been affected by different factors such as technological innovation, the market to which it is intended to reach , changes in product or service preference, competition, among others. This strategy is intended to choose to modify and have new conventional ideas that allow this business establishment to continue in the labor market.