Plan de Internacionalización para la empresa ‘Taller de cerámicas pflorez’ del municipio de Ráquira, Boyacá

This research explores the current situation of the company Taller de Cerámicas PFLOREZ, producer and marketer of artisan earthenware made from clay, identifying its strengths, weaknesses, opportunities and threats using a DOFA matrix. Once the diagnosis was made, a market investigation was carried...

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Bibliographic Details

Main Author:	Atarà Martínez, Yurley Johana
Other Authors:	Sánchez Alarcón, Oscar Iván
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2021
Subjects:	Palabras clave: Arcilla, Artesanías, Boyacá, Cerámica, Estrategia, Exportación, Guadalajare, Internacionalización, México, Ráquira. Key words: Clay, Crafts, Boyacá, Ceramics, Strategy, Export, Guadalajare, Internationalization, Mexico, Ráquira.
Online Access:	http://repositorio.uan.edu.co/handle/123456789/1645
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