Estrategias de Marketing en el Sector Gastronómico: Un Estudio de Caso de AG - Arboleda y Gómez Asesoría Gastronómica
This degree project addresses the marketing strategies of AG - Arboleda and Gómez Gastronomic Consulting, a company that faces significant challenges in a competitive market such as the gastronomic sector of Seville, Valle del Cauca. TO through a mixed approach, including customer surveys and interv...
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| Formato: | Tesis/Trabajo de grado - Monografía - Pregrado |
| Lenguaje: | Español |
| Publicado: |
Universidad Antonio Nariño
2025
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| Acceso en línea: | https://repositorio.uan.edu.co/handle/123456789/12403 |
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| Sumario: | This degree project addresses the marketing strategies of AG - Arboleda and
Gómez Gastronomic Consulting, a company that faces significant challenges in a
competitive market such as the gastronomic sector of Seville, Valle del Cauca. TO
through a mixed approach, including customer surveys and interviews in
in depth, the profile of consumers, their preferences and the effectiveness
of the company's digital campaigns. The study identifies strengths, such as
quality of comprehensive advice and creativity in the offering of services, and areas of
improvement, mainly in the use of digital strategies and post-opening loyalty. |
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