Planificación Financiera Estratégica Para La Droguería Famisanar En Santa Marta

The project entitled Financial Planning for the Famisánar Drugstore in the City of Santa Marta focuses on developing strategies to optimize the financial management of the Famisánar Drugstore, with the aim of improving its operational efficiency and ensuring its long-term sustainability. To achieve...

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Detalles Bibliográficos
Autor principal: Pedroza Guardiola, Adriana Mercedes
Otros Autores: Roa Monroy Yesid Fernando
Formato: Tesis/Trabajo de grado - Monografía - Maestría
Lenguaje:Español
Publicado: Universidad Antonio Nariño 2025
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Acceso en línea:https://repositorio.uan.edu.co/handle/123456789/12126
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Sumario:The project entitled Financial Planning for the Famisánar Drugstore in the City of Santa Marta focuses on developing strategies to optimize the financial management of the Famisánar Drugstore, with the aim of improving its operational efficiency and ensuring its long-term sustainability. To achieve this objective, the project proposes to carry out an exhaustive diagnosis of the current situation of the drugstore, analyzing both its internal conditions and the environment of the pharmaceutical market in Santa Marta. This diagnosis will allow identifying the factors that influence its development and growth.
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