Plan de Negocios Bon Appetit

Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper...

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Bibliographic Details
Main Author:	Ariza Hernandez, Marisol
Other Authors:	Restrepo Lobo Miguel Enrique
Format:	Tesis/Trabajo de grado - Monografía - Pregrado
Language:	Español
Published:	Universidad Antonio Nariño 2024
Subjects:	Emprendimiento Postres Negocio Marca Entrepreneurship Desserts Business Brand
Online Access:	https://repositorio.uan.edu.co/handle/123456789/12005
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Summary:	Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper will explore the concept and vision behind Bon Appetit, the market analysis and target audience, and the execution of the business plan.