EPHEMERAL SPACES AS A PLACE OF CULTURAL EXPERIENTIAL SUPPORT.: CASE STUDIES: ESCENOGRAFÍA NOEL Y ÁRBOL NAVIDEÑO.

This project seeks to recognize the impressions that two ephemeral spaces left on its visitors as an extension of the inhabited space; contextualized in the celebration of Christmas on a citizen scale: the Christmas Show Noel and the Christmas Lighting of Envigado. Identifying the emotions that user...

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Main Authors: Vélez Ochoa, Claudia, Oquendo Valenzuela, Julián
Format: info:eu-repo/semantics/article
Language:spa
Published: UNIVERSIDAD ANTONIO NARIÑO 2023
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Online Access:https://revistas.uan.edu.co/index.php/nodo/article/view/1609
https://repositorio.uan.edu.co/handle/123456789/10722
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author Vélez Ochoa, Claudia
Oquendo Valenzuela, Julián
author_facet Vélez Ochoa, Claudia
Oquendo Valenzuela, Julián
author_sort Vélez Ochoa, Claudia
collection DSpace
description This project seeks to recognize the impressions that two ephemeral spaces left on its visitors as an extension of the inhabited space; contextualized in the celebration of Christmas on a citizen scale: the Christmas Show Noel and the Christmas Lighting of Envigado. Identifying the emotions that users experienced in their different pavilions, the description of the spatial factors that caused an impact on visitors to these ephemeral Christmas projects, in addition to the relationship of the different sensations generated by the spatial experience, as well as their effects on the remembrance of events.The present research was carried out based on the interpretive phenomenological methodology to achieve a qualitative analysis through a bibliographic and documentary review, also structured and semi-structured interviews. As well as the design of tests in the neuromarketing laboratory and a / b testing. This was done to find the synchrony between volunteers who are seeking these types of venues, as well as the opinion of experts against the recognition of the impressions that ephemeral cultural spaces achieve on visitors and designers.In conclusion, ephemeral cultural spaces, despite their short existence, can mediate between aspired permanence and are qualified by experience. This type of space can represent the cultural moment of their immediate society. The design of the experience should make an impression, or not, in the memory of the visitors, through astonishment, the nostalgia of the ephemerality of the event, to achieve an extension in time of the space that is no longer there.
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spelling repositorio.uan.edu.co-123456789-107222024-10-14T03:48:18Z EPHEMERAL SPACES AS A PLACE OF CULTURAL EXPERIENTIAL SUPPORT.: CASE STUDIES: ESCENOGRAFÍA NOEL Y ÁRBOL NAVIDEÑO. Espacios efímeros como lugar de soporte experiencial cultural: Casos de estudio: escenografía Noel y árbol navideño Vélez Ochoa, Claudia Oquendo Valenzuela, Julián arquitectura efímera cultura experiencia percepción fenomenológica tiempo articulo ephemeral architecture culture experience phenomenological perception time This project seeks to recognize the impressions that two ephemeral spaces left on its visitors as an extension of the inhabited space; contextualized in the celebration of Christmas on a citizen scale: the Christmas Show Noel and the Christmas Lighting of Envigado. Identifying the emotions that users experienced in their different pavilions, the description of the spatial factors that caused an impact on visitors to these ephemeral Christmas projects, in addition to the relationship of the different sensations generated by the spatial experience, as well as their effects on the remembrance of events.The present research was carried out based on the interpretive phenomenological methodology to achieve a qualitative analysis through a bibliographic and documentary review, also structured and semi-structured interviews. As well as the design of tests in the neuromarketing laboratory and a / b testing. This was done to find the synchrony between volunteers who are seeking these types of venues, as well as the opinion of experts against the recognition of the impressions that ephemeral cultural spaces achieve on visitors and designers.In conclusion, ephemeral cultural spaces, despite their short existence, can mediate between aspired permanence and are qualified by experience. This type of space can represent the cultural moment of their immediate society. The design of the experience should make an impression, or not, in the memory of the visitors, through astonishment, the nostalgia of the ephemerality of the event, to achieve an extension in time of the space that is no longer there. Este proyecto busca reconocer las impresiones que de­jaron en sus visitantes dos espacios efímeros como ex­tensión del espacio habitado, contextualizados en la celebración de la Navidad a una escala ciudadana: el espectáculo navideño Noel y el alumbrado navideño del municipio de Envigado, Colombia, identificando las emociones que los usuarios experimentaron en sus di­ferentes pabellones, la descripción de los factores espaciales que provocaron impacto en los visitantes de estos proyectos efímeros navideños, la relación de las diferentes sensaciones generadas por la experiencia es­pacial y sus efectos en la recordación de los eventos. La investigación se basó en la metodología fenomeno­lógica interpretativa para lograr un análisis cualitativo por medio de una revisión documental, de entrevistas estructuradas y semi estructuradas y del diseño de pruebas en el laboratorio de neuromarketing y a/b test­ing, con el fin de encontrar las sincronías entre voluntarios que visitaron los espacios y la opinión de expertos frente al reconocimiento de las impresiones que los espacios culturales efímeros logran en los visitantes y diseñadores. En conclusión, los espacios efímeros culturales están permeados y calificados por la experiencia y la capacidad de representar el momento cul­tural de su sociedad inmediata. El diseño de la experiencia es el encargado de generar una impresión en la memoria sensorial de los visitantes a través del asombro y de la nostalgia de lo efímero del suceso, para así lograr una extensión en el tiempo del espacio que ya no está. 2023-11-30 2024-10-10T02:32:04Z 2024-10-10T02:32:04Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/version/c_970fb48d4fbd8a85 https://revistas.uan.edu.co/index.php/nodo/article/view/1609 10.54104/nodo.v18n35.1609 https://repositorio.uan.edu.co/handle/123456789/10722 spa https://revistas.uan.edu.co/index.php/nodo/article/view/1609/1366 Derechos de autor 2023 Claudia Vélez Ochoa, Julián Oquendo Valenzuela https://creativecommons.org/licenses/by-nc-sa/4.0 http://purl.org/coar/access_right/c_abf2 application/pdf General UNIVERSIDAD ANTONIO NARIÑO REVISTA NODO; Vol. 18 Núm. 35 (2023) 2346-092X 1909-3888 10.54104/nodo.v18n35
spellingShingle arquitectura efímera
cultura
experiencia
percepción fenomenológica
tiempo
articulo
ephemeral architecture
culture
experience
phenomenological perception
time
Vélez Ochoa, Claudia
Oquendo Valenzuela, Julián
EPHEMERAL SPACES AS A PLACE OF CULTURAL EXPERIENTIAL SUPPORT.: CASE STUDIES: ESCENOGRAFÍA NOEL Y ÁRBOL NAVIDEÑO.
title EPHEMERAL SPACES AS A PLACE OF CULTURAL EXPERIENTIAL SUPPORT.: CASE STUDIES: ESCENOGRAFÍA NOEL Y ÁRBOL NAVIDEÑO.
title_full EPHEMERAL SPACES AS A PLACE OF CULTURAL EXPERIENTIAL SUPPORT.: CASE STUDIES: ESCENOGRAFÍA NOEL Y ÁRBOL NAVIDEÑO.
title_fullStr EPHEMERAL SPACES AS A PLACE OF CULTURAL EXPERIENTIAL SUPPORT.: CASE STUDIES: ESCENOGRAFÍA NOEL Y ÁRBOL NAVIDEÑO.
title_full_unstemmed EPHEMERAL SPACES AS A PLACE OF CULTURAL EXPERIENTIAL SUPPORT.: CASE STUDIES: ESCENOGRAFÍA NOEL Y ÁRBOL NAVIDEÑO.
title_short EPHEMERAL SPACES AS A PLACE OF CULTURAL EXPERIENTIAL SUPPORT.: CASE STUDIES: ESCENOGRAFÍA NOEL Y ÁRBOL NAVIDEÑO.
title_sort ephemeral spaces as a place of cultural experiential support case studies escenografia noel y arbol navideno
topic arquitectura efímera
cultura
experiencia
percepción fenomenológica
tiempo
articulo
ephemeral architecture
culture
experience
phenomenological perception
time
url https://revistas.uan.edu.co/index.php/nodo/article/view/1609
https://repositorio.uan.edu.co/handle/123456789/10722
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