Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
This article presents the exploration and experimentation carried out by the research group DAFT, belonging to the Graphic Design program at Antonio Nariño University (UAN) in Bogotá, Colombia. The main objective of this study was to investigate the relationships between narratives, emotions, and...
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UNIVERSIDAD ANTONIO NARIÑO
2023
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| Online Access: | https://revistas.uan.edu.co/index.php/nodo/article/view/1552 https://repositorio.uan.edu.co/handle/123456789/10716 |
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| author | Vallejo Bejarano, Jaime Andrés Bernal Sandoval, Héctor Adolfo |
| author_facet | Vallejo Bejarano, Jaime Andrés Bernal Sandoval, Héctor Adolfo |
| author_sort | Vallejo Bejarano, Jaime Andrés |
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| description | This article presents the exploration and experimentation carried out by the research group DAFT, belonging to the Graphic Design program at Antonio Nariño University (UAN) in Bogotá, Colombia. The main objective of this study was to investigate the relationships between narratives, emotions, and transmedia strategies in support of the stories told by the Truth Commission.
Emphasis is placed on analyzing the interactions between narratives and emotions found in the final report of the Truth Commission. To support this approach, an experiment was conducted with Graphic Design students who participated in creating a remix of the stories from the final report using transmedia strategies. The analysis of the data revealed the importance of emotions in the reception and understanding of the narratives told by the Truth Commission. Additionally, different transmedia strategies used in the remix of the stories are proposed, which helped enrich the narrative experience and promote empathy with the victims.
Thus, it is argued that by effectively combining narratives, emotions, and transmedia strategies, it is possible to create more impactful and meaningful experiences that contribute to the dissemination and understanding of the Truth Commission’s final report. The findings of the exploration have important implications for the practice of graphic design and social communication, highlighting the importance of considering the intersection between narratives, emotions, and transmedia strategies when addressing sensitive issues and promoting empathy in society. |
| format | info:eu-repo/semantics/article |
| id | repositorio.uan.edu.co-123456789-10716 |
| institution | Repositorio Digital UAN |
| language | spa |
| publishDate | 2023 |
| publisher | UNIVERSIDAD ANTONIO NARIÑO |
| record_format | dspace |
| spelling | repositorio.uan.edu.co-123456789-107162024-10-14T03:46:07Z Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom Exploración de las relaciones entre narrativas, emociones y estrategias transmedia: Historias del informe final de la Comisión de la Verdad, una remezcla desde el aula de diseño gráfico Vallejo Bejarano, Jaime Andrés Bernal Sandoval, Héctor Adolfo comunicación digital diseño centrado en el usuario diseño emocional empatía experiencia narrativa hipermediaciones transmedia storytelling Comisión de la Verdad Colombia FARC-EP This article presents the exploration and experimentation carried out by the research group DAFT, belonging to the Graphic Design program at Antonio Nariño University (UAN) in Bogotá, Colombia. The main objective of this study was to investigate the relationships between narratives, emotions, and transmedia strategies in support of the stories told by the Truth Commission. Emphasis is placed on analyzing the interactions between narratives and emotions found in the final report of the Truth Commission. To support this approach, an experiment was conducted with Graphic Design students who participated in creating a remix of the stories from the final report using transmedia strategies. The analysis of the data revealed the importance of emotions in the reception and understanding of the narratives told by the Truth Commission. Additionally, different transmedia strategies used in the remix of the stories are proposed, which helped enrich the narrative experience and promote empathy with the victims. Thus, it is argued that by effectively combining narratives, emotions, and transmedia strategies, it is possible to create more impactful and meaningful experiences that contribute to the dissemination and understanding of the Truth Commission’s final report. The findings of the exploration have important implications for the practice of graphic design and social communication, highlighting the importance of considering the intersection between narratives, emotions, and transmedia strategies when addressing sensitive issues and promoting empathy in society. Este artículo presenta la exploración y experimentación llevada a cabo por el semillero de investigación DAFT, perteneciente al programa de Diseño Gráfico de la Universidad Antonio Nariño (UAN) en Bogotá, Colombia. El objetivo principal de este estudio fue investigar las relaciones entre narrativas, emociones y estrategias transmedia en apoyo de las historias contadas por la Comisión de la Verdad. Se hace énfasis en el análisis de las interacciones entre narrativas y emociones encontradas en el informe final de la Comisión de la Verdad. Para apoyar este enfoque, se realizó un experimento con estudiantes de Diseño Gráfico que participaron en la creación de una remezcla de las historias del informe final utilizando estrategias transmedia. El análisis de los datos reveló la importancia de las emociones en la recepción y comprensión de los relatos narrados por la Comisión de la Verdad. Además, se proponen diferentes estrategias transmedia usadas en la remezcla de historias, que ayudaron a enriquecer la experiencia narrativa y promover la empatía con las víctimas. De este modo, se argumenta que al combinar de manera efectiva narrativas, emociones y estrategias transmedia, es posible crear experiencias más impactantes y significativas que contribuyan a la difusión y comprensión del informe final de la Comisión de la Verdad. Los hallazgos de la exploración tienen implicaciones importantes para la práctica del diseño gráfico y la comunicación social, destacando la importancia de considerar la intersección entre narrativas, emociones y estrategias transmedia al abordar temas sensibles y promover la empatía en la sociedad. 2023-06-13 2024-10-10T02:32:01Z 2024-10-10T02:32:01Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/version/c_970fb48d4fbd8a85 https://revistas.uan.edu.co/index.php/nodo/article/view/1552 10.54104/nodo.v17n34.1552 https://repositorio.uan.edu.co/handle/123456789/10716 spa https://revistas.uan.edu.co/index.php/nodo/article/view/1552/1210 Derechos de autor 2023 Jaime Andr´és Vallejo Bejarano, Héctor Adolfo Bernal Sandoval https://creativecommons.org/licenses/by-nc-sa/4.0 http://purl.org/coar/access_right/c_abf2 application/pdf UNIVERSIDAD ANTONIO NARIÑO REVISTA NODO; Vol. 17 Núm. 34 (2023) 2346-092X 1909-3888 10.54104/nodo.v18n34 |
| spellingShingle | comunicación digital diseño centrado en el usuario diseño emocional empatía experiencia narrativa hipermediaciones transmedia storytelling Comisión de la Verdad Colombia FARC-EP Vallejo Bejarano, Jaime Andrés Bernal Sandoval, Héctor Adolfo Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom |
| title | Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom |
| title_full | Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom |
| title_fullStr | Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom |
| title_full_unstemmed | Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom |
| title_short | Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom |
| title_sort | exploring the relationships between narratives emotions and transmedia strategies stories of the final report of the truth commission a remix from the graphic design classroom |
| topic | comunicación digital diseño centrado en el usuario diseño emocional empatía experiencia narrativa hipermediaciones transmedia storytelling Comisión de la Verdad Colombia FARC-EP |
| url | https://revistas.uan.edu.co/index.php/nodo/article/view/1552 https://repositorio.uan.edu.co/handle/123456789/10716 |
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