Propuesta de un plan estratégico para la empresa “Coser Y Tejer De La Costa” en el municipio de fundación magdalena
As time goes by, companies are facing a widely competitive environment in which having a greater sales capacity is what will keep them standing. The number of entities that exist to meet people's needs is gigantic and each time they evolve more and more, the ability to adapt and take advantage...
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| Format: | Estudio descriptivo |
| Language: | Español |
| Published: |
Universidad Antonio Nariño
2024
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| Online Access: | https://repositorio.uan.edu.co/handle/123456789/10277 |
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| Summary: | As time goes by, companies are facing a widely competitive environment in which
having a greater sales capacity is what will keep them standing. The number of entities that exist
to meet people's needs is gigantic and each time they evolve more and more, the ability to adapt
and take advantage of these opportunities offered by the economic environment will become the
determining factor for success. Put in context, this thesis aims to develop a strategic plan for the
company “Coser y Tejer de la costa” located in Fundación, Magdalena.
Coser y Tejer de la Costa is a company that is focused on the manufacture and sale of
textile products, it already had a track record in the traditional field, it has been understood that it
needs a new strategic model to meet the current needs that people/customers need. This strategic
plan seeks to provide the company with the necessary tools to position itself at the departmental
level in order to search both internally and externally for each demand that the current market
seeks or requests. In the development of this plan, a series of analyzes of the situation that the
company is facing will be carried out, searching and identifying its strengths and weaknesses in
the textile economic sector. We will then seek to establish both general and specific objectives
necessary for correct functioning, this will allow us to guide the corresponding actions.
This strategic plan will have a key analysis such as the search for Weaknesses,
opportunities, Strengths and threats (SWOT), strategic management systems, what would be the
needs to be covered, surveys of citizens of the sector; These strategies will be carefully selected
depending on the moment depending on each need of Sewing and Knitting of the coast |
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