Plan de negocio para la creación y montaje de un centro de belleza en la ciudad de Santa Marta

The proposal consists of the creation of a beauty center in the city of Santa Marta, with the aim of offering high quality services in personal care and beauty. The beauty center will be located in a strategic commercial area, with easy access for clients and great visibility to attract new clients....

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Bibliographic Details
Main Author: Niño Mieles Maria Alejandra
Format: Versión final del autor, Versión aceptada para publicar
Language:Español
Published: Universidad Antonio Nariño 2024
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Online Access:https://repositorio.uan.edu.co/handle/123456789/10199
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Summary:The proposal consists of the creation of a beauty center in the city of Santa Marta, with the aim of offering high quality services in personal care and beauty. The beauty center will be located in a strategic commercial area, with easy access for clients and great visibility to attract new clients. Services offered include brushing, ironing, hair styling, makeup, pointto-point eyelashes, semi-permanent eyebrows, manicure, pedicure and minibar. There will be a highly trained and professional team, which will be available to clients to advise them and provide them with a personalized service. Additionally, high quality products will be used to ensure customer satisfaction. This document details the integrated recognition elements to denote and contextualize the proposal, using a qualitative methodology, all the steps for carrying out a structural business plan will be explained. A sector market study, a technical-operational study and finally an economic-financial investigation will be assessed.
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