Impacto económico de la plataforma Airbnb como desarrollo para el sector turístico de la ciudad de Santa Marta
Santa Marta is a city of opportunities, this goes beyond offering its visitors and citizens beaches and destinations to enjoy, without imagining that this factor makes it a significant city, which after this could generate economic benefits for families, students , professionals, families with indep...
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| Main Authors: | , |
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| Format: | Estudio descriptivo |
| Language: | Español |
| Published: |
Universidad Antonio Nariño
2024
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| Subjects: | |
| Online Access: | https://repositorio.uan.edu.co/handle/123456789/10073 |
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| Summary: | Santa Marta is a city of opportunities, this goes beyond offering its visitors and citizens
beaches and destinations to enjoy, without imagining that this factor makes it a significant
city, which after this could generate economic benefits for families, students ,
professionals, families with independent and informal jobs and occasionally companies
that operate in tourism.
But what is this digital platform that is transforming the city's cultural economy and what
financial options does it have to prosper and be genuinely profitable? Anyone who travels
the world today is aware of Airbnb, a company that has completely transformed the
tourism market in recent years and has also positioned itself as one of the most prominent
and recognized platforms worldwide in the tourism industry. .
Nowadays the internet and technology have revolutionized the world, what was previously
unthinkable, that is, manipulating a business via the web, is now more than possible; In
this research, we will be able to identify the aforementioned changes in all dimensions and
especially beyond the business, we will cover the entire population that does not have the
appropriate knowledge for the real estate business and the optimization of their finances in
accommodation services in a way informal. Therefore, many ingenious entrepreneurs take
advantage of technology, such as network communications media, from which new companies are born or existing ones are transformed, making them more profitable, more
efficient and effective, both for the employer and the user. who wishes to take the offered
service. Airbnb had an impact on many traditional systems, entrepreneurs and traditional
cities, who never imagined that there was such a practical business model to do it and that
at the same time it would be profitable for those who start in it.
Airbnb, the apartment rental platform between individuals, is today a successful and
expanding company worldwide. Although it enjoys great prestige, it has also been the
subject of criticism from the tourism industry, which emphasizes the economic benefits
that this application acquires and the negative economic impact on hotels.
The objective is to execute a research project to evaluate the level of profitability of this
platform and the tourism industry within the economic sector, using the strategies
developed for the comprehensive management of administrative and accounting services
in the accommodations of Santa Marta, taking into account The goal is for the population
to have knowledge of the entire world that revolves around these digital platforms, and at
the same time have fundamental strategies to carry out and make decisions and profits
from this business opportunity. It is evident that, for these strategies, keeping a good
accounting of your income, expenses and costs and having the ideal knowledge in the
sector will help you be an excellent businessman and of course obtain important profits in
the short, medium or long term. |
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